Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.
To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.
Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here’s what they found.
One powerful way to create recognition and emotion is through sonic branding, the strategy of using sound to differentiate brands. Audio signatures, familiar voices, iconic taglines, brand anthems, jingles – all are examples of sonic branding that use sound creatively and effectively.