Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the recently released Q4 2017 data.
What was eMarketer’s recent number one most surprising finding about how we spend our time with media? US adults spend much more time with non-digital radio than they do with social networks.
The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.
With significant consumption growth and immense purchase power, Boomers 50+ are an audience segment advertisers need to take seriously. Target Boomers effectively with AM/FM radio’s massive reach and high time spent.