While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.
Five Growth Principles For Business-to-Business Advertisers From Binet And Field, The Godfathers of Marketing Effectiveness
Les Binet and Peter Field, acclaimed marketing specialists, have developed their five principles of growth for B2B advertisers based on strategies and lessons learned in the B2C realm.
There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What’s the difference between the two?