Although the 2020 holiday season will be different from any other, spending will still occur. Here’s how AM/FM radio can help deliver customers.
CUMULUS MEDIA | Westwood One commissioned Nielsen to conduct a historic new sales effect study that examined the sales lift of a retailer’s entire TV and AM/FM radio campaign. Here are the results.
Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.
A major food brand recently introduced a new breakfast product and used AM/FM radio for the launch. Westwood One retained MARU/Vision Critical to conduct a study of the AM/FM radio campaign to measure brand effect and sales impact. Here’s what we found.
As 2018 comes to an end, we’re looking back at which blog posts resonated the most with a list of the top 5 most popular Sales Insights posts of the year.
Thanksgiving is here and with it, the kickoff of the biggest shopping season of the year. AM/FM radio is highly effective at reaching potential customers during the holidays.
Westwood One Signs On To The Nielsen Auto Cloud As The Next Major Product Launch Within the Industry-Leading Westwood One ROI Guarantee
Westwood One has selected the Nielsen Auto Cloud fueled by J.D. Power to transform our auto marketing and measurement capabilities. The Nielsen Auto Cloud is a new product offering in our groundbreaking Westwood One ROI Guarantee audio insights platform.
In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.
AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?
The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.