Nielsen Scarborough recently added a new question to their survey: listenership to Pandora in the past week. This provides the opportunity to compare AM/FM radio weekly reach to Pandora’s weekly reach. Westwood One conducted a comprehensive analysis that revealed some key findings about how Pandora stacks up against AM/FM radio.
A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans. We turned to Nielsen’s Portable People Meter listening data to check the facts.
A senior marketing executive for a major American retailer told us Pandora listeners light up social media in anger, complaining bitterly about hearing their ad over and over. This week, we look at why.
AM/FM radio answers the call for brands with massive reach, dominant in-car share, and a proven track record of strong $10 to $1 in return on investment.
Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.