A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.
The celebration of Thanksgiving and Black Friday next week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. AM/FM radio is highly effective at reaching these potential customers.
Boomers: An Increasingly Employed, Active Group With Disposable Income That Advertisers Can’t Afford To Ignore And AM/FM Delivers By The Masses
While many advertisers insist on focusing their energies on younger Millennials, the Boomer audience dominates spending potential. Advertisers can use AM/FM radio to reach and influence Boomers.
AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019
Edison Research’s “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.
Given current media trends, advertisers cannot rely on just television to reach the younger age demographics. AM/FM radio can make your TV better by complementing and supplementing television audiences.
Using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation, we disprove 7 of the biggest things brands have completely wrong about AM/FM radio. Here are the facts that disprove the myths.
One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.
Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?
Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.
It’s the start of a New Year, which also means the start of New Year’s resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.