Given current media trends, advertisers cannot rely on just television to reach the younger age demographics. AM/FM radio can make your TV better by complementing and supplementing television audiences.
Using data from research leaders Nielsen, Edison Research, and The Advertising Research Foundation, we disprove 7 of the biggest things brands have completely wrong about AM/FM radio. Here are the facts that disprove the myths.
One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.
Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?
Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.
It’s the start of a New Year, which also means the start of New Year’s resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.
Nielsen’s Total Audience Report quantifies television, online, mobile, and AM/FM radio audiences so that they can be compared on an even weekly playing field. Here’s what the latest Q1 2018 report reveals.
What percentage of your TV impressions come from light TV viewers? How can AM/FM radio make your TV better? Here are the results from a first-ever Nielsen cross media audience study.
Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the Q1 2018 data.
SiriusXM has 33 million subscribers. That sounds like a huge number to advertisers. But how much of the SiriusXM audience is listening to ad-supported channels? How does AM/FM radio’s audience compare?