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      • Steve Gorman Rocks!
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      • The Ben Shapiro Show
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      • NASH Icon
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        • Adult Contemporary
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        • Classic Hits Gold
        • Good Time Oldies
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        • NASH Icon
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        • With Elaina
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        • Taz and The Moose
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        • The Jim Rome Show
        • Tiki & Tierney
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        • After Hours with Amy Lawrence
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Tag Archives: podcasting

Westwood One’s Podcast Download – Fall 2019 Report: Women Close The Gap, Podcast Events Gain Traction, Podcast Listening On Smart Speakers Hits A Speed Bump, And Podcast Ad Appeal Shifts

BlogBy Brittany FaisonOctober 16, 2019

With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we’re releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.

Agencies And Marketers Discussing And Using Podcast Advertising More Than Ever In Latest 2019 Advertiser Perceptions Report

BlogBy Pierre BouvardOctober 14, 2019

In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey.

The Westwood One 2019 Audioscape: Smart Speaker Popularity Continues Full Steam Ahead

BlogBy Brittany FaisonAugust 26, 2019

As a thought leader in audio insights, Westwood One examined the role of smart speakers and podcasts in the audio ecosystem in the latest Westwood One 2019 Audioscape report. Here are a few key findings.

Why Advertisers Are Starting to Open Their Wallets For Podcasts

BlogBy Guest BloggerAugust 12, 2019

Using an analysis of Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.

Case Study: Podcast Ad Exposure Generates Strong Brand Impact For Staffing Firm

BlogBy Lauren VetranoJuly 29, 2019

Westwood One commissioned Nielsen to conduct a podcast brand effectiveness study for a staffing firm to measure key brand equity measures. Here are the key findings.

Westwood One And Audience Insights Inc.’s Podcast Download – Spring 2019 Report Highlights: Podcast Usage Habits, Advertiser Insights, Podcast Discovery, and More

BlogBy Pierre BouvardJuly 15, 2019

Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

BlogBy Lauren VetranoJuly 1, 2019

As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

2019 Will Be The “Year of the Brands” in Podcast Advertising: New Research and Key Highlights From IAB’s PwC 2018 Podcast Revenue Report

BlogBy Suzanne GrimesJune 24, 2019

Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here’s why 2019 will be the “year of the brands” in podcast advertising.

Are Americans Getting Into The Habit Of Listening To Podcasts?

BlogBy Pierre BouvardApril 22, 2019

Following in the footsteps of streaming audio, podcasting is poised to continue to grow as a major part of the American audio experience. Using the Infinite Dial 2019 study, we look at how listeners are turning podcasting into a habit.

The Wear-Out Myth And AM/FM Radio

BlogBy Pierre BouvardApril 15, 2019

One of the first questions big brands ask when they begin using AM/FM radio is, “What about wear-out?” But concern about the wear-out myth is costly. Here’s why.

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