Ahead of the Interactive Advertising Bureau’s Podcast Upfront last week, we released Westwood One’s Podcast Download – Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.
Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download – Fall 2018.
To understand podcast revenue growth and advertiser sentiments, Westwood One commissioned Advertiser Perceptions to conduct our fourth annual study of brand and agency podcast spending sentiment. Here are the key findings.
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.
Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the Q1 2018 data.
Just how big is the K-pop trend? Westwood One commissioned a study to look at the power of K-pop as well as the consumption of podcasts among its fans. Here’s what we found.
Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the recently released Q4 2017 data.
Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.
On September 7th, Westwood One took the stage at the IAB Podcast Upfront to present exclusive highlights from The Podcast Download Fall 2017 Report. In case you missed it, below is the 6-minute video of the key takeaways presented by Cumulus | Westwood One Chief Insights Officer Pierre Bouvard.
Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.