CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.
If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.
CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways.
The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.
The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.
As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies. Here are the findings, including what’s needed for podcasting to become a $2B advertising medium.
As 2019 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we’re releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.
In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey.