Here’s a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
Westwood One’s Podcast Download – Fall 2019 Report: Women Close The Gap, Podcast Events Gain Traction, Podcast Listening On Smart Speakers Hits A Speed Bump, And Podcast Ad Appeal Shifts
With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we’re releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.
Agencies And Marketers Discussing And Using Podcast Advertising More Than Ever In Latest 2019 Advertiser Perceptions Report
In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey.
As a thought leader in audio insights, Westwood One examined the role of smart speakers and podcasts in the audio ecosystem in the latest Westwood One 2019 Audioscape report. Here are a few key findings.
Using an analysis of Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.
Westwood One And Audience Insights Inc.’s Podcast Download – Spring 2019 Report Highlights: Podcast Usage Habits, Advertiser Insights, Podcast Discovery, and More
Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.
2019 Will Be The “Year of the Brands” in Podcast Advertising: New Research and Key Highlights From IAB’s PwC 2018 Podcast Revenue Report
Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here’s why 2019 will be the “year of the brands” in podcast advertising.
Share of Ear Q1 2019: AM/FM Radio Dominates Ad-Supported Media, Spotify Inches Out Pandora Again, and Podcast Audiences Surge
New “Share of Ear” data shows AM/FM radio dominates in share of audio time spent among all ad-supported platforms. Here are more takeaways from the Q1 2019 report.
Following in the footsteps of streaming audio, podcasting is poised to continue to grow as a major part of the American audio experience. Using the Infinite Dial 2019 study, we look at how listeners are turning podcasting into a habit.
The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.