Using an analysis of Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.
Westwood One And Audience Insights Inc.’s Podcast Download – Spring 2019 Report Highlights: Podcast Usage Habits, Advertiser Insights, Podcast Discovery, and More
Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.
2019 Will Be The “Year of the Brands” in Podcast Advertising: New Research and Key Highlights From IAB’s PwC 2018 Podcast Revenue Report
Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here’s why 2019 will be the “year of the brands” in podcast advertising.
Share of Ear Q1 2019: AM/FM Radio Dominates Ad-Supported Media, Spotify Inches Out Pandora Again, and Podcast Audiences Surge
New “Share of Ear” data shows AM/FM radio dominates in share of audio time spent among all ad-supported platforms. Here are more takeaways from the Q1 2019 report.
Following in the footsteps of streaming audio, podcasting is poised to continue to grow as a major part of the American audio experience. Using the Infinite Dial 2019 study, we look at how listeners are turning podcasting into a habit.
The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.
First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here’s what we found.
They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research’s Infinite Dial, we look at the possibilities.
While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.
Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.