Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.
Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” — remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans.
Radio Works for Major Auto Aftermarket Retailer, Delivering $21 of Sales for Every $1 Spent on Advertising
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.