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Tag Archives: March Madness

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

BlogBy Pierre BouvardNovember 12, 2018

As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.

Advertiser Slam Dunk: Reach Westwood One NCAA Tournament Listeners On The Go

BlogBy Doug HydeNovember 15, 2017

Nielsen studied Westwood One’s 2017 NCAA out of home audiences in Portable People Meter markets. The results point to a big scoring opportunity for marketers to reach attractive, responsive consumers who are on the go.

A Day in the Life of an NCAA Basketball Fan: How Social, Video, Audio, and Digital Platforms Feed the Madness

BlogBy Pierre BouvardFebruary 16, 2017

As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.

ROI Case Study: Major Motorcycle Manufacturer Builds Its Brand with Westwood One NFL and NCAA

BlogBy Pierre BouvardFebruary 14, 2017

You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story. 

Integrate your brand into a mass cultural event: NCAA basketball on Westwood One

BlogBy Pierre BouvardJanuary 20, 2017

Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.

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