Nielsen studied Westwood One’s 2017 NCAA out of home audiences in Portable People Meter markets. The results point to a big scoring opportunity for marketers to reach attractive, responsive consumers who are on the go.
As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.