Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.
With so many digital listening options available, what is resonating with consumers? Here’s a look at current trends in the digital audio landscape according to Triton, provider of ad insertion technology and streaming measurement for the digital audio marketplace.
Radio can help marketers looking to target younger, working consumers.
AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter.
Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth.
Radio can effectively reach voters — now with sophisticated targeting tools.
Preview key findings of the "State of American Podcasting" report and watch the full webinar!
With the holidays around the corner, CMO Pierre Bouvard ?discusses the 5 key reasons radio can fuel sales for retailers
CMO Pierre Bouvard outline five key takeways of the current state of American in-car audio usage.
Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.