As Hispanics will represent two-thirds of American population growth over the next forty years, it is increasingly important for brands to be able to reach this audience. Nielsen data shows AM/FM radio is a powerful tool that can be used to do so.
Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.
A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.
Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.
Eyewear Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts Ad Recall and Purchase
To quantify AM/FM radio’s effectiveness in the eyewear retailer category, CUMULUS MEDIA | Westwood One commissioned a brand effect study with MARU/Matchbox. Nielsen was also retained to conduct a commercial audience reach analysis of the eyeglass retailer’s TV and AM/FM radio campaigns. Here are the results.
Gasoline Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts ROI and Sales Effect
A gasoline retailer wanted to assess the sales impact of adding AM/FM radio to their television media plan. Nielsen conducted a campaign sales effect study and also measured the incremental reach added by AM/FM radio. Here are the key findings.
Historic First-Ever AM/FM Radio And TV ROI Study Shows Supersized Sales Impact For National Restaurant Chain
For the first time, Nielsen has conducted a television and AM/FM radio ROI study centered on a quick service restaurant. Here are the key findings.
Pharmaceutical Case Study: AM/FM Radio Campaign Scores High In Ad Recall And Drives Web Traffic For Brand
Pharmaceutical brands can boost ad recall, drive action, and grow brand equity by adding AM/FM radio to the media plan. Here’s how it worked for one advertiser.
AM/FM Radio Makes Your TV Better: Westwood One Adds Nielsen Media Impact Media Planning Tool To Its ROI Guarantee Audio Insights Platform
Westwood One has selected the Nielsen Media Impact cross-platform media planning and optimization platform to transform how we position AM/FM radio to national advertisers.
A major cable network used AM/FM radio to help launch the returning season of a scripted drama series. Westwood One retained Nielsen to study how the combination of AM/FM radio and TV helped drive tune-in. Here are the findings.