Marketing decisions can be difficult in these times. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.
Marketing Strategies For An Unpredictable Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat During Financial Uncertainty
Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.