With podcast ads being such an important part of the conversation, here are a few strategies that can enrich the effectiveness of a podcast read.
First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here’s what we found.
In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.
This week on the Sonic Truth Podcast we share groundbreaking new data that proves if you’re not using female voices in your ad creative, then you’re leaving money on the table. Here are a few highlights from the discussion.
Case Study: Major Construction Equipment Rental Firm Uses AM/FM Radio Effectively For Brand Building Among Key Consumers
A major construction equipment rental firm ran an AM/FM radio campaign with the goal of building their brand. Did the AM/FM radio campaign work? Yes! Here’s what we found.
Brand Early And Often: How A Major Insurance Company Used Creative Best Practices To Boost Purchase Intent +160%
By incorporating the “brand early and often” best practice in creative, brands can stir emotions in potential customers as well as drive purchase intent to impact the bottom line. Here’s how one insurance company did it.
Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here’s how.
Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.
Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy and Exciting Ad Creative
To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.
The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.