Here’s a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
As 2019 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.
Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.
Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement
Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.