Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here’s how.
In the just-completed 2017 upfront presentations, some major themes were brand safety, mass reach, curbing commercial clutter, and creating digital impact. Here we analyze these themes and outline what radio can learn from current media trends.
Best practices for achieving an optimal media plan.
Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.
Long before you ever heard of the buzzphrase "native advertising," radio hosts were doing it.