Westwood One commissioned Nielsen to conduct a podcast brand effectiveness study for a staffing firm to measure key brand equity measures. Here are the key findings.
Case Study: Major Construction Equipment Rental Firm Uses AM/FM Radio Effectively For Brand Building Among Key Consumers
A major construction equipment rental firm ran an AM/FM radio campaign with the goal of building their brand. Did the AM/FM radio campaign work? Yes! Here’s what we found.
Nielsen studies prove radio advertising creates lasting impressions for brands. Effectively improving top of mind awareness through radio campaigns can generate strong ROI. If they remember the ad, they’ll remember the brand.
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.