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			<title>PlaceIQ: Get Ready For A Massive Retail Foot Traffic Surge By Late February/Early March</title>
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			<title>Good Creative Sells: Award-Winning Audio Drives Strong Business Outcomes</title>
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			<title>Financial Services: Seven Case Studies Reveal Audio Is A Powerful Brand Builder And Sales Driver</title>
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			<title>Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting</title>
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			<title>Want To Grow Purchase Conversions? Aim For Fame! The Stronger Your Brand Awareness, The Greater The Sales Effect</title>
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			<title>64 Million Fans Will Listen To The NFL On Westwood One and Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience</title>
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			<title>AM/FM Radio Visuals Matter: New Studies Find Quu Visual AM/FM Radio Ads Generate Significant Lift In Purchase Intent; System1 Visual Creative Best Practices Enhance Campaign Effect</title>
			<pubDate><![CDATA[Tue, 17 Mar 2026 16:47:12 +0000]]></pubDate>
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			<title>Seeda Media Mix Modeling: A Fast-Food Brand Wanted To Cut AM/FM Radio; MMM Findings Retained And Expanded AM/FM Radio&#8217;s Role In The Media Plan</title>
			<pubDate><![CDATA[Tue, 17 Mar 2026 16:44:53 +0000]]></pubDate>
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			<guid><![CDATA[https://www.westwoodone.com/blog/2025/06/09/underspending-generates-weak-roi-in-media-mix-modeling-and-the-benefits-of-moving-to-an-optimization-mindset-of-did-this-execution-of-am-fm-radio-work/]]></guid>
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			<title>Underspending Generates Weak ROI In Media Mix Modeling And The Benefits Of Moving To An Optimization Mindset Of “Did This Execution Of AM/FM Radio Work”</title>
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			<title>5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale</title>
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			<guid><![CDATA[https://www.westwoodone.com/blog/2025/11/03/new-study-marketer-agency-and-average-american-commutes-surge-as-am-fm-radio-is-the-queen-of-the-road-and-the-soundtrack-of-the-american-worker/]]></guid>
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			<title>New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road And The Soundtrack Of The American Worker</title>
			<pubDate><![CDATA[Wed, 11 Mar 2026 15:33:42 +0000]]></pubDate>
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			<pubDate><![CDATA[Tue, 17 Mar 2026 19:33:04 +0000]]></pubDate>
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			<pubDate><![CDATA[Wed, 11 Mar 2026 15:32:01 +0000]]></pubDate>
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			<pubDate><![CDATA[Thu, 12 Mar 2026 17:36:50 +0000]]></pubDate>
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			<pubDate><![CDATA[Wed, 11 Mar 2026 15:31:33 +0000]]></pubDate>
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			<guid><![CDATA[https://www.westwoodone.com/blog/2026/03/09/edisons-q4-2025-share-of-ear-in-car-listening-grows-in-importance-for-am-fm-radio-as-it-dominates-the-path-to-purchase/]]></guid>
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			<pubDate><![CDATA[Tue, 10 Mar 2026 12:52:41 +0000]]></pubDate>
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			<guid><![CDATA[https://www.westwoodone.com/blog/2022/06/27/edison-researchs-share-of-ear-q1-2022-among-registered-voters-am-fm-radio-dominates-ad-supported-listening-with-a-75-share-podcasts-and-am-fm-radio-streaming-surge-and-a/]]></guid>
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			<title>Edison Research’s “Share Of Ear” Q1 2022: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening With A 75% Share, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 89% Share In The Car</title>
			<pubDate><![CDATA[Fri, 13 Mar 2026 14:55:16 +0000]]></pubDate>
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			<guid><![CDATA[https://www.westwoodone.com/blog/2024/02/05/yes-am-fm-radio-attribution-for-site-traffic-and-search-can-be-measured-leadsrx-17-campaign-analysis-reveals-a-14-average-increase-in-website-traffic-due-to-am-fm-radio-advertising/]]></guid>
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			<title>Yes, AM/FM Radio Attribution For Site Traffic And Search Can Be Measured: LeadsRx 17-Campaign Analysis Reveals A +14% Average Increase In Website Traffic Due To AM/FM Radio Advertising</title>
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			<pubDate><![CDATA[Wed, 04 Mar 2026 16:33:29 +0000]]></pubDate>
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			<guid><![CDATA[https://www.westwoodone.com/blog/2023/07/24/marketers-agencies-take-the-me-out-of-media-am-fm-radio-has-biggest-disconnect-between-perceived-and-actual-time-spent/]]></guid>
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			<title>Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent</title>
			<pubDate><![CDATA[Fri, 13 Mar 2026 14:53:24 +0000]]></pubDate>
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