Audience Insights Inc. President Jeff Vidler outlines the reasons why advertisers are starting to open their wallets for podcasts

This week on the Westwood One blog, Audience Insights Inc. President Jeff Vidler outlines the reasons why advertisers are starting to open their wallets for podcasts using highlights from Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report: Podcast listeners are deeply engaged: A compelling podcast is reminiscent of the immersive experience…

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AM/FM RADIO AMASSES VOTERS WITH 80% SHARE OF AD-SUPPORTED AUDIO, ACCORDING TO NEW WESTWOOD ONE ANALYSIS OF EDISON RESEARCH’S “SHARE OF EAR” POLITICAL DATA FOR Q2 2019

New York, NY – August 5, 2019: CUMULUS MEDIA’s Westwood One, America’s largest audio network, is releasing the results of a new analysis of Edison Research’s recent quarterly release of the “Share of Ear” report highlighting the audio habits of American registered voters. The findings represent the first time political data from Edison Research’s “Share…

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The rise of smart speaker adoption

This week’s Westwood One blog post looks at the rise of smart speaker adoption and how this shift in media use has brought AM/FM radio back into the home via smart speaker AM/FM radio streaming. A brand new smart speaker infographic illustrates who’s streaming on smart speakers, when they’re listening, where smart speaker streaming is…

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WESTWOOD ONE AND AUDIENCE INSIGHTS INC.’S PODCAST DOWNLOAD – SPRING 2019 REPORT REVEALS THOSE NEW TO THE MEDIUM ARE ACCESSING PODCASTS ON A MUCH BROADER AND DIVERSE GROUP OF PLATFORMS

Biannual Study Covers Podcast Usage Habits, Advertiser Insights, Podcast Discovery, Promotional Trends and The Most Popular Content Genres New York, NY – July 15, 2019: Westwood One, America’s largest audio network, is releasing the results of a new study focused on podcast consumers and their listening habits. Westwood One partnered with Canadian media research consultancy…

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FIRST AND ONLY FEMALE NBA SCOUT BONNIE-JILL LAFLIN LAUNCHES “THE WEEKLY PASS” ON WESTWOOD ONE PODCAST NETWORK

The New Original Sports Podcast Features Athletes and Celebrities; Upcoming Guests Include Lenny Wilkens, Roger Clemons, Shaquille O’Neil, Jerry Rice, and Curt Schilling New York, NY – July 11, 2019: Westwood One, America’s largest audio network, and Bonnie-Jill Laflin, the NBA’s first and only female scout, are announcing a new podcast called The Weekly Pass.…

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“THE VOICE OF ESPORTS” ORIGINAL SUBNATION PODCAST TO DEBUT THIS MONTH ON WESTWOOD ONE PODCAST NETWORK

Gaming Legend Paul “ReDeYe” Chaloner Hosts The Podcast New York, NY – July 10, 2019: Esports fans – get ready to press play on your next gaming addiction. Westwood One, America’s largest audio network, and multi-platform media brand Subnation are announcing a new original podcast called, “The Voice of Esports” hosted by gaming legend Paul…

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COUNTRY GOLD WITH TERRI CLARK GROWS WITH 165 STATIONS AND COUNTING

NEW YORK, NY– July 8, 2019 — Westwood One, the largest audio network in the U.S., has announced that Country Gold with Terri Clark has amassed 165 station affiliations, including WCCQ-FM/Crest Hill-Chicago; WKPA-FM/Boston; WDRQ-FM/Detroit; WNKN-FM/Cincinnati; WSM-FM/Nashville; WPUR-FM/Atlantic City-Philadelphia; KTJJ-FM/Farmington-St. Louis; and KXKC-FM/Lafayette. Country Gold is a four-hour music-intensive, fan-interactive program showcasing the biggest Country hits…

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