To measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.
Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights.
Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.
A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.
This afternoon, Nielsen held a client webinar to review key insights from just-released AM/FM radio audience data for May diary surveys and June Portable People Meter markets. Nielsen also revealed findings from their third monthly tracking study of consumer sentiment and purchase intentions fielded June 22-24.
For many advertisers today, selling a product or service isn’t enough. Companies also have brand-purpose initiatives aimed at bettering the world.
A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.
We have NEVER seen times like these – from the coronavirus pandemic and the overwhelming public health and economic implications, to the soul-crushing civil unrest that roils our nation, to the hotly contested presidential election. Currently in this climate, live events are on pause and Hollywood has gone dark, without the ability to produce new feature films or blockbuster…
Nielsen released the results of a second study tracking U.S. consumer sentiment on COVID-19 recovery and purchase intentions. Here are the highlights.
Nielsen has released an April 2020 listening analysis of 44 diary markets, the first report of listening in markets ranked 50 to 100, reflecting the impact of COVID-19. Here are the results.