Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.
Cable TV audiences drop as fewer Americans subscribe to television.
This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”
Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.
For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
Radio has the lowest CPM of all major media.
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
Best practices for achieving an optimal media plan.