AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?
As 2017 comes to an end, we look back at which blog posts resonated most with our readers with our list of the top 5 most popular Insights posts of the year.
The latest report on the Nielsen TV ratings sweep by Wall Street Media Analysts MoffettNathanson is titled “Worse Than We Thought.” Here are the highlights.
As one of the biggest names in retail, Amazon’s use of AM/FM radio shows a strong belief in its effectiveness driving sales. Here’s why AM/FM radio makes sense for the retailer.
Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.
Whether you’re a local advertiser who buys local cable ads or a national advertiser buying network cable, media plans are gradually losing TV GRPs and reach. As 2018 media plans come together, how can advertisers replace lost cable TV audiences? AM/FM radio.
With significant consumption growth and immense purchase power, Boomers 50+ are an audience segment advertisers need to take seriously. Target Boomers effectively with AM/FM radio’s massive reach and high time spent.
With the holidays in full force, retailers and consumers are getting into the spirit. The National Retail Federation reports that an estimated 164 million people are planning to shop Thanksgiving weekend alone. 66% of shoppers are venturing out to take advantage of deals and promotions while 26% consider it a tradition to shop this weekend. Others look at it as simply something to do over the holiday weekend.
Nielsen studied Westwood One’s 2017 NCAA out of home audiences in Portable People Meter markets. The results point to a big scoring opportunity for marketers to reach attractive, responsive consumers who are on the go.
Westwood One News looks back at 1967, a pivotal year in what may have been the most polarizing event of 20th century America. Nearly half a million American troops were fighting in Vietnam at that time and the anti-war movement at home was heading toward a fervent peak.