Blog - Westwood One

SUBWAY CMO On Why Radio Personalities Can Sell

By Guest Blogger June 10, 2015

Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL.

Did You See What Netflix & Pandora Did Last Night? How Streaming Stacks Up To Radio & TV

By Pierre Bouvard May 20, 2015

Two research firms quantify the actual magnitude of streaming services on radio and TV. It turns out AM/FM listening is 8 times bigger than Pandora.

Radio: The Original Native Advertising Platform

By Pierre Bouvard April 24, 2015

Long before you ever heard of the buzzphrase "native advertising," radio hosts were doing it.

EVERYONE’S LISTENING

SUBWAY CMO On Why Radio Personalities Can Sell

Did You See What Netflix & Pandora Did Last Night? How Streaming Stacks Up To Radio & TV

Radio: The Original Native Advertising Platform

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