For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
Radio has the lowest CPM of all major media.
AM/FM radio listening among 18- to 34-year-olds is on the rise.
Radio can help marketers looking to target younger, working consumers.
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.