American Family Insurance (AFI), a Madison, Wisconsin-based company, is in the thick of the competitive industry, and sought to break out of the clutter and grow business in several of its key markets.
The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.
Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.
TV ratings continue to drop, while radio's listening levels are remarkably stable.
We know that the NFL on the radio reaches millions of fans. We've never known how audience accumulates during a game and across the season.
Economic conditions are improving in the U.S., job openings are up. Unemployment is down. Companies looking to recruit quality employees now have to look for people already employed.
According to Nielsen, more than 90% of Americans are reached weekly by radio — more than TV and smartphones.
In the last year, TV viewing levels have plunged while radio listening levels are remarkably stable.
Radio’s power listeners have more in common with digital than they do with TV. In fact, when compared to heavy TV users, the heaviest radio users are younger, work more, use social media more, and have larger households.
One advertiser used live personality endorsements paired with texting to get measurable results on the radio.