Television and AM/FM radio are complementary broadcast media. Both are large advertising platforms with different usage patterns. So how can AM/FM radio, America’s #1 mass reach medium, entice viewers to tune in to a television show?
Just how big is the K-pop trend? Westwood One commissioned a study to look at the power of K-pop as well as the consumption of podcasts among its fans. Here’s what we found.
Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.
Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.
Nielsen studied Westwood One’s 2017 NCAA out of home audiences in Portable People Meter markets. The results point to a big scoring opportunity for marketers to reach attractive, responsive consumers who are on the go.
TV and digital have become known as media planning’s dynamic duo. TV is often credited with large reach while digital offers highly specialized and targeted campaigns. So how can brands grow incremental reach to increase the effectiveness of their campaigns? With AM/FM radio, America’s #1 mass reach media.
Cumulus Media and Westwood One commissioned a Nielsen Total Audience custom study to measure the audiences of local on-demand content from the Cumulus radio stations and national on-demand content from Westwood One shows. For the first time ever, Nielsen provided demographic estimates Westwood One’s on-demand audio content consumed on their properties, leveraging SDK technology and Nielsen’s Total Audience measurement framework.
Looking to increase sales among business decision makers? AM/FM radio is the ideal marketing platform for “B2B” (business-to-business) advertising. It reaches this group, impacts their decision making, and connects with them on an emotional and intellectual level.
With so many digital listening options available, what is resonating with consumers? Here’s a look at current trends in the digital audio landscape according to Triton, provider of ad insertion technology and streaming measurement for the digital audio marketplace.