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Author Archives: Doug Hyde

Nielsen Nationwide Spring 2021: AM/FM Radio Audience Recovery Continues As Audiences Surge +7% Versus Spring 2020 And Remain Steady From Fall 2020; Plus Female, Black, And Hispanic Growth

BlogBy Doug HydeSeptember 13, 2021

Last week, Nielsen released the Spring 2021 Nationwide report. In addition, Nielsen is releasing the August 2021 Portable People Meter data from the top 50 markets. Both reports show strong recovery in AM/FM radio audiences.

Does Your AM/FM Radio Buy Include Streaming? It Should. New Audience Data Reveals AM/FM Radio Streaming Represents A Significant Amount Of Total AM/FM Radio Listening That Rivals Pandora And Spotify

BlogBy Doug HydeMay 17, 2021

New data shows that AM/FM radio streaming represents a significant amount of total AM/FM radio listening and should always be a part of the media plan.

Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

Blog, Podcast InsightsBy Doug HydeAugust 31, 2020

CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.

Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date

Blog, Podcast InsightsBy Doug HydeAugust 10, 2020

CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.

Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly

BlogBy Doug HydeApril 27, 2020

CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways.

AM/FM Radio Streaming Profile: Younger, More Female, And Mostly In Home DMA

BlogBy Doug HydeSeptember 9, 2019

Westwood One analyzed streaming audience data from over 88,000 consumers who recently registered on the Cumulus Radio Station Group sites to look at age, gender, and location data from these listeners. Here’s what we found.

From On The Air To Online – AM/FM Radio Drives Growth For Entertainment Streaming Service

BlogBy Doug HydeMay 28, 2019

AM/FM radio works for entertainment streaming platforms with the power to reach these streaming platform users, turn them into customers, and convert them into fans.

AM/FM Radio Comes Home: The Rise Of Smart Speaker Streaming

BlogBy Doug HydeApril 8, 2019

To understand what the rapid rise of smart speakers means for advertisers, CUMULUS MEDIA | Westwood One recently examined the smart speaker listening phenomenon using data from Triton Digital’s Webcast Metrics. Here’s what we found.

The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship

BlogBy Doug HydeMarch 25, 2019

As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.

New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening

BlogBy Doug HydeAugust 13, 2018

While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers.

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