Radio Advertising: Driving Sales and Building Brands

Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.

CUMULUS MEDIA, #1 FOR COUNTRY, LAUNCHES NASH NEXT 2017, THE 3RD ANNUAL NATIONAL AND GRASSROOTS SEARCH FOR AMERICA’S NEWEST COUNTRY STAR

Seven Diamond Award Winner and Reigning CMA Entertainer of the Year Garth Brooks to Lend Voice to National Campaign Contest to Guarantee Winning Artist Major Label Recording Contract and Opportunity for National Air Play Scott Borchetta, Kix Brooks to Serve as Competition’s Finale Judges Country Inns & Suites by Carlson Returns as National Presenting Sponsor…

Westwood One Celebrates the Golden Anniversary of the Beatles Iconic Album Sgt. Pepper’s Lonely Hearts Club Band with a Two-hour Special Featuring Giles Martin, son of Sir George Martin

NEW YORK, NY, June 1, 2017 – Happy Pepper Day!Rolling Stone named it the “Best Album of All Time,” and today the Beatles legendary Sgt. Peppers’ Lonely Hearts Club Band turns 50 years old. Westwood One, in partnership with Universal, proudly celebrates today’s golden anniversary of the groundbreaking Beatles album with a two-hour music special…

Veteran Sales Executives Delanne Lang and Diane Johnston to Join Westwood One’s Dynamic Sales Team

Two Accomplished Sales Additions in New York and Detroit NEW YORK, NY, May 23, 2017 – Industry veteran sellers Delanne Lang and Diane Johnston have both been named Director, National Partnerships at Westwood One, the largest audio network. They will work closely with national brands and agency partners to provide strategic marketing solutions leveraging Westwood…

Infographic: Kickoff Starts with the NFL on Westwood One

Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams.

Music Heavyweights Ed Sheeran and Pete Wentz Add Star Power to Westwood One’s Memorial Day Weekend Music Specials

Ed Sheeran’s “Get Out and Play” and Pete Wentz’s “Memorial Day Mania” Specials Bring Pop and Rock Music Choices to Stations Nationwide NEW YORK, NY – May 22, 2017 — Westwood One kicks off the summer season with two exclusive Memorial Day Weekend music specials hosted by GRAMMY-winner Ed Sheeran and AMA/MTV Award-winner Pete Wentz…