WESTWOOD ONE AND NEXTRADIO® OFFER UNPRECEDENTED ON-AIR RADIO AUDIENCE REPORTING AND DATA ATTRIBUTION

This historic ROI milestone for American radio combines mass reach and big data to deliver national advertisers actionable insights and ROI at scale INDIANAPOLIS (June 20, 2017) – Westwood One, America’s largest radio network, announces its agreement with TagStation, LLC owner of the NextRadio app, rolling out the first, and largest, interactive audience measurement tool…

Nielsen Launches First-Ever Audio Data Management Platform with Westwood One as a Charter Client

Radio Is Being Transformed into One of the Most Addressable Mass Reach Media by Connecting Listening Audiences with Purchase Data Across CPG, Retail, Auto and Other Verticals New York, NY – June 14th, 2016 – Nielsen (NYSE: NLSN) today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced…

Superstars Tim McGraw and Faith Hill Help Westwood One Celebrate the USA with a 4-Hour Music Special for Stations

Country’s #1 Couple Join the Network’s Fourth of July Audio Special   NEW YORK, NY – June 8, 2017 – Along with fireworks, pool parties, barbecues, and trips to the beach, Westwood One is celebrating Independence Day with its annual Celebrate the USA holiday music special featuring Country megastars, CMA, ACM and GRAMMY-winners Tim McGraw…