CUMULUS MEDIA | Westwood One surveyed 1,154 listeners March 31 through April 8, 2020 in a study that spanned the country in markets large and small to determine what listeners want from AM/FM radio during these times of COVID-19.
With such a prominent place in the media landscape, smart speakers are a major part of the Westwood One 2020 Audioscape, a report that utilizes Edison Research’s Q3 2019 “Share of Ear” data to discuss audio trends. Here are some of the smart speaker takeaways uncovered.
Edison Research’s “Share of Ear” is the gold standard study of American audio usage. It provides an in-depth look at how Americans consume audio day to day. Here are the key findings from their recently-released Q3 2019 report.
Westwood One’s Podcast Download – Fall 2019 Report: Women Close The Gap, Podcast Events Gain Traction, Podcast Listening On Smart Speakers Hits A Speed Bump, And Podcast Ad Appeal Shifts
With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we’re releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.
As a thought leader in audio insights, Westwood One examined the role of smart speakers and podcasts in the audio ecosystem in the latest Westwood One 2019 Audioscape report. Here are a few key findings.
Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio
Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.
It’s the start of a New Year, which also means the start of New Year’s resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.
AM/FM radio reaches 93% of passive job seekers, the #1 source of new workers in America and a quality pool of candidates for employers.
Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive
Do disclaimers ruin tier two radio ads? How do tier two auto radio ads perform when subjected to rigorous creative testing benchmarked against thousands of other radio ads? We found out.
Share of Ear Q2 2018 upheld many of the trends we’ve seen in previous quarters such as the dominance of AM/FM radio, Pandora’s freefall, and Spotify’s growth. Plus, a new insight emerged this quarter just in time for election season.