While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.
Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising
Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.
What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report
The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.
CUMULUS MEDIA | Westwood One surveyed 1,154 listeners March 31 through April 8, 2020 in a study that spanned the country in markets large and small to determine what listeners want from AM/FM radio during these times of COVID-19.
With such a prominent place in the media landscape, smart speakers are a major part of the Westwood One 2020 Audioscape, a report that utilizes Edison Research’s Q3 2019 “Share of Ear” data to discuss audio trends. Here are some of the smart speaker takeaways uncovered.
Edison Research’s “Share of Ear” is the gold standard study of American audio usage. It provides an in-depth look at how Americans consume audio day to day. Here are the key findings from their recently-released Q3 2019 report.
Westwood One’s Podcast Download – Fall 2019 Report: Women Close The Gap, Podcast Events Gain Traction, Podcast Listening On Smart Speakers Hits A Speed Bump, And Podcast Ad Appeal Shifts
With the fifth annual Interactive Advertising Bureau Podcast Upfront taking place today, we’re releasing Westwood One’s Podcast Download – Fall 2019 Report, now in its third annual release. Here are the key findings.
As a thought leader in audio insights, Westwood One examined the role of smart speakers and podcasts in the audio ecosystem in the latest Westwood One 2019 Audioscape report. Here are a few key findings.
Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio
Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.
It’s the start of a New Year, which also means the start of New Year’s resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.