Broadcasts Include Games from Qualifying Series, First Two Playoff Rounds, Eastern/Western Conference Finals and Stanley Cup Final NEW YORK, NY, July 29, 2020 – In conjunction with NBC Sports, Westwood One will present live, play-by-play action of the National Hockey League’s return to the ice, beginning with the 2020 Stanley Cup Qualifiers and continuing until…
DetailsSERVICE PROVIDES PUBLISHERS, BRANDS, AND AD AGENCIES WITH COMPETITIVE INSIGHTS INTO WHICH ADVERTISERS ARE BUYING IN THE PODCAST SPACE AND HOW MUCH THEY’RE SPENDING ON EACH TITLE New York, NY – JULY 20 – Magellan AI today announced that Westwood One has expanded its subscription to their podcast advertising competitive insights service. Magellan AI offers…
DetailsNEW YORK, NY – JULY 15, 2020 – CUMULUS MEDIA’s Westwood One today announced a partnership with Omnicast Media that brings the popular podcast Something You Should Know to the Westwood One Podcast Network. Something You Should Know was launched by Omnicast Media in September 2016 and has grown to tens of millions of downloads…
DetailsNew York, NY – July 13, 2020 – CUMULUS MEDIA’s Westwood One, America’s largest audio network, partnered with LeadsRx and MARU Matchbox to conduct their second annual Direct-To-Consumer Media Attribution and Awareness study to understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity. Even before the coronavirus, e-commerce was surging.…
DetailsJuly 9, 2020? WHAT:?Nights with Elaina – Special Guests Host a Week of Summer Country Fun Beginning July 13,?Westwood One Nashville’s “Nights with Elaina”?will showcase a week of special nights with guest hosts?Trisha Yearwood, Danielle Bradbery, Chrissy Metz (from NBC’s This Is Us), Brett Eldridge, Justin Moore, and Rascal Flatts’ Jay Demarcus with his wife…
DetailsCUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.
DetailsYesterday afternoon Nielsen held a customer webinar to review the results of the just-released July 2020 Portable People Meter data as well as findings from the Spring 2020 diary markets.
DetailsThe “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.
DetailsTo measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.
DetailsFirst Collaboration, American Skyjacker: The Final Flight of Martin McNally, Launches Today NEW YORK, NY – JULY 21, 2020 – CUMULUS MEDIA’s Westwood One today announced a partnership with Imperative Entertainment’s podcast division to monetize, market, and distribute all Imperative Entertainment’s existing and forthcoming podcasts. The first three episodes of their new series, American Skyjacker:…
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