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Nielsen Infographic: The Six R’s Of Radio

Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” — remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans.

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Lon Helton wins Fourth ACM “National On-Air Personality” Award as his Country Countdown USA Show Celebrates 25 Years!

New York, NY March 30, 2017 — It’s a giant weekend for Country music – the 52nd Academy of Country Music Awards takes over Las Vegas, and Lon Helton, who will be receiving his fourth ACM “National On-Air Personality” award, celebrates his silver anniversary with Country Countdown USA. Country Countdown USA launched over the weekend…

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Westwood One Presents Full-Court NCAA® Men’s Final Four® Broadcast Coverage in English and Spanish Plus Brand Activations, Radio Row, and Exclusive Programming Content

Westwood One’s Exclusive Radio Row to Showcase Brand Partners including American Cancer Society/“Coaches Versus Cancer,” Buffalo Wild Wings, Pizza Hut, Wendy’s, and Werner Ladder First-ever NCAA® Final Four® Spanish Broadcast to be presented by Werner Ladder and in Alliance with ESPN Deportes Radio NEW YORK, NY, March 29, 2017 – Westwood One will present comprehensive…

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52nd Academy of Country Music Awards Nominees Keith Urban, Florida Georgia Line, Miranda Lambert, Jason Aldean, Kelsea Ballerini, Maren Morris, PLUS The Backstreet Boys, Will Add Sizzle and Star Power

Over 100 of Country’s Hottest Stars and Artists Will Engage with Creative Brand Partner Activations for Ace Hardware, Advance Auto Parts, Dynamic Solutions, Grainger, Outnumber Hunger, and Ply Gem Backstage Experience Will Feature Exclusive Multi-Platform Content, Radio Row, Live Performances, Social Media Experiences, and A-List Interviews with Country’s Biggest Stars and Hottest New Talent NEW…

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Cumulus Media Launches Consumer Survey Series – NASH Country Pulse Poll – Around the 52nd Academy of Country Music Awards

Country Music Fans Predict What Will Happen at the ACM Awards in New National Poll Country Music Listeners Debate over Luke Bryan and Keith Urban as Entertainer of The Year, Think Blake Shelton will be Bleeped and Announce the Wrong Winner, and Believe Carrie Underwood will “Bring It” On the Red Carpet NASHVILLE, TN –…

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Westwood One Names Broadcast Team for the First Ever Spanish Language Audio Call of the NCAA® Men’s Final Four®

Rafael Hernández Brito, Greivis Vásquez, and Clemson Smith Muñiz to Call the Action Broadcasts Amplified through an Alliance with ESPN Deportes Radio and Presented by Werner Ladder WHAT: Westwood One and the NCAA will broadcast the 2017 NCAA® Men’s Final Four® in Spanish, the Championship’s first-ever Spanish language broadcast on any platform. This event will…

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Westwood One Brings More Girl Power to its Podcast & On-Demand Platform with Addition of Frangela: The Final Word and Sugar Mom

Pop-culture Pundits Frangela: The Final Word and Robin Marshall’s Sugar Mom Revolution Join Rapidly-Growing Podcast Network NEW YORK, NY – March 15, 2017 – Westwood One is proud to announce exciting new partnerships with Frances Callier and Angela V. Shelton, better known as the comedic duo Frangela, and radio industry veteran, “The Diary of a…

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