Westwood One ROI Guarantee: First In The Audio Space
In a first for the audio space, Westwood One announces the industry-wide Westwood One ROI Guarantee, ensuring advertisers positive return on their AM/FM radio investments.
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Westwood One Podcast Network Presents The Kurt Warner Quarterback Podcast
Hall of Fame Quarterback Partners with Monday Night Football’s Kevin Harlan to Break Down the Weekend’s Quarterback Play NEW YORK, October 23, 2017 – The Westwood One Podcast Network has developed a one-stop, all-inclusive platform that provides a full-service suite of invaluable tools and services for podcasters, content creators, distributors, producers, and brands. The network…
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AM/FM Radio And Wireless: Connected And Effective
The wireless industry is one of the most competitive business markets in the U.S. Its major players are constantly engaged in a tug of war over new and existing customers. The potential merger of T-Mobile and Sprint will cause a new marketplace dynamic. In this environment, making sure advertising reaches consumers effectively is imperative. Enter AM/FM radio.
DetailsCUMULUS MEDIA’S INAUGURAL NEXT2ROCK 2017 COMPETITION GARNERS OVER 1,800 SUBMISSIONS FROM ACROSS THE U.S.
FAN RATING PERIOD CURRENTLY UNDERWAY NOW THRU OCT. 25, 2017, WITH LISTENERS INVITED TO RATE ARTISTS’ MUSIC AND BE ENTERED FOR A CHANCE TO WIN A TRIP TO THE CONTEST FINALE IN LOS ANGELES neXt2rock — a National and Local Grassroots Search for America’s Newest Rock Star — to Guarantee Winning Artist Major Label…
DetailsKix Brooks Honors Veterans with a Two-Hour Holiday Music Special
Country’s A-list Stars Will Share Appreciation for our Military NEW YORK, NY – October 20, 2017 – Westwood One and Kix Brooks will honor the men and women throughout our nation’s history who served and are still serving in the U.S. armed forces with his annual A Salute to Our Military Veterans. Kix, the…
DetailsWestwood One and Cumulus to Partner with the 2017 American Music Awards
“Westwood One Backstage at the AMAs” Will Feature Exclusive, Multi-Platform Content, Radio Row, Live Performances, Social Media Experiences, and A-List Interviews with Music’s Biggest Stars and Hottest New Talent NEW YORK, NY and ATLANTA, GA – October 12, 2017 – Just a short time ago, live from the set of Good Morning America, award-winning R&B/Pop…
Details1-800-FLOWERS.COM AND WESTWOOD ONE JOIN FORCES TO INITIATE A NATIONAL DIALOGUE ABOUT SYMPATHY
“Celebrating a Life” Campaign to Discuss Cultural and Social Sensitivities, Along With Modern Etiquette, During Times of Loss NEW YORK, NY September 20, 2017 – 1-800-Flowers.com, together with Westwood One, has launched a fully-integrated nationwide initiative to educate, engage, and connect individuals around the difficult subject of expressing sympathy. The “Celebrating a Life” campaign,…
DetailsWestwood One Podcast Network Welcomes ViewPoint with Bakari Sellers, Launching with Inaugural Guest Hillary Clinton
Former SC Congressman Offers Real News with a Fresh Perspective NEW YORK, September 19, 2017 – Westwood One has announced an exclusive podcast partnership with activist, attorney, and former Congressman Bakari Sellers. ViewPoint with Bakari Sellers debuts Wednesday, September 20th with a powerful first guest: former Presidential candidate, Senator, former First Lady, and Secretary…
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Network Radio, TV, And Digital Work Together
TV and digital have become known as media planning’s dynamic duo. TV is often credited with large reach while digital offers highly specialized and targeted campaigns. So how can brands grow incremental reach to increase the effectiveness of their campaigns? With AM/FM radio, America’s #1 mass reach media.
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AM/FM Radio Is America’s #1 Mass Reach Media: So What
Each quarter, Nielsen reports that AM/FM radio reaches more consumers than any other platform including TV, social media, and mobile platforms. This is a point of pride for AM/FM radio. But as impressive as it sounds, it doesn’t explain the benefit of mass reach for retailers and advertisers. What does this mean for them? As it turns out, a lot.
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