AM/FM Radio Makes Facebook Ads Better
Looking at AM/FM radio’s competing media, Facebook is huge and isn’t going away. Fortunately, there are three ways AM/FM radio makes Facebook ads work better.
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Focus On Quality Audio Creative Instead Of Length Of Ad – Here’s Why
While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.
DetailsMOUTHPEACE WITH MICHAEL AND PELE BENNETT, A NEW PODCAST FROM LEMONADA MEDIA, DEBUTS JANUARY 31
The Super Bowl Champion and Dallas Cowboys Defensive Lineman Joins His Accomplished Wife to Discuss and Explore Provocative and Personal Issues New York– January 17, 2020 –Mouthpeace with Michael and Pele Bennett, the fourth weekly podcast series from the new podcast network Lemonada Media, launched its official trailer today. Hosted and executive produced by Michael…
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Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images
To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.
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2020 Outlook: Key Audio Stories To Look For In The Coming Year
Here’s a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
DetailsGOOD KIDS: HOW NOT TO RAISE AN A**HOLE IS THE #1 KIDS & FAMILY / PARENTING PODCAST IN THE COUNTRY
NEW YORK, NY – December 12, 2019 – We may not agree on much in America or the world, but it seems like we can all agree that we’d like to raise fewer a**holes. Good Kids: How Not to Raise an A**hole, the third original podcast from Lemonada Media in partnership with CUMULUS MEDIA’s Westwood…
DetailsREPUBLICAN CONGRESSMAN LOUIE GOHMERT QUOTES RADIO HOST CHRIS PLANTE DURING IMPEACHMENT HEARING
New York, NY, and Washington, DC – December 10, 2019 – CUMULUS MEDIA’s Westwood One’s and WMAL-FM radio host Chris Plante’s razor-sharp insight and unique sense of humor was on display during yesterday’s House Judiciary committee impeachment hearing. Texas Rep. Louie Gohmert quoted Chris before abruptly leaving the proceedings. Accusing the Democrats of hypocrisy, Gohmert…
DetailsWESTWOOD ONE AND THE ASSOCIATED PRESS UNITE IN PODCAST PARTNERSHIP
Westwood One to Distribute, Monetize, and Market The All New Ground Game, AP’s Top 25 College Football, and AP’s Get Outta Here Podcasts NEW YORK, NY – December 10, 2019 – CUMULUS MEDIA’s Westwood One, America’s largest audio network, and The Associated Press, the definitive source for news, are announcing Westwood One will exclusively distribute,…
DetailsSOUNDS OF THE SEASON: WESTWOOD ONE PRESENTS “AN AMERICAN COUNTRY CHRISTMAS WITH KIX BROOKS”
Annual Star-Studded Holiday Special Features Appearances by Blake Shelton, Carrie Underwood, Luke Bryan, Jason Aldean, and Many More NEW YORK, NY – December 5, 2019 – Happy holidays! CUMULUS MEDIA’s Westwood One, America’s largest audio network, is ringing in the holidays with its 13th annual An American Country Christmas with Kix Brooks holiday special. As…
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2019’s Top 5 Most Popular Audio Insights Blog Posts
As 2019 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
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