Pharmaceutical brands have discovered network radio. According to a Miller Kaplan network radio ad spend analysis, 2021’s pharmaceutical ad spend of $126 million was up 2.5X, skyrocketing from 2018’s $49 million.
While COVID has altered many shopping and retail habits, visits to quick service restaurants (QSR) have roared back. Here's why QSR advertisers should be looking to AM/FM radio to capture consumer dollars.
The CUMULUS MEDIA | Westwood One Audio Active Group has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form CUMULUS MEDIA | Westwood One Audio Active Group’s comprehensive Audio Creative Best Practices.
With cable penetration falling from 90% of all homes to only 62% and a shift of TV viewing to advertising-free streaming video services, pharmaceutical brands need to maintain reach by adding new media platforms. Here's how AM/FM radio can help.
To measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.
With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results.
While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.
Here's a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
As 2019 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.
Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.
Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.
In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.