NEW YORK, NY, April 22, 2021 – CUMULUS MEDIA’s Westwood One, the largest audio network in the U.S. and the official network radio partner of the NCAA, reported that an IPSOS national audience study conducted April 9th through 11th revealed Westwood One’s exclusive live coverage of the 2021 NCAA Division I Men’s Basketball Championship generated 19.2 million listeners to the play-by-play action from all 66 men’s basketball games, including eight first-round and second-round games, plus regional semifinals and finals.
“We are thrilled that audio audiences for our NCAA March Madness® audio coverage returned so strongly” said Suzanne Grimes President of Westwood One and Executive-Vice President Corporate Marketing of CUMULUS MEDIA. “College basketball fans were excited to experience NCAA® Men’s basketball and listened across our streaming, smart speaker and broadcast platforms.“
NCAA March Madness® audio audiences are upscale, educated, employed and live in large households with children
The IPSOS study also found:
- Listening audiences were equally distributed across demographics with 31% of listeners aged 18-34, 41% 35-64 and 27% over the age of 65.
- Westwood One’s audio coverage attracted a highly educated audience that was 6% more likely than average to be college graduates and 46% more likely to have an advanced degree.
- 56% of the audience was employed and nearly half (47%) had household incomes of $75,000 or more.
- The NCAA audio audiences lived in households that were 11% more likely to have three or more people living there and were 37% more likely to have children.
Cross Platform Listening
Westwood One’s complete NCAA men’s tournament coverage was heard on more than 400 radio stations nationwide and via SiriusXM. All 66 Division I men’s games were streamed online for free at NCAA.com/MarchMadness and on westwoodonesports.com. Additionally, the broadcasts were available for free via TuneIn.com. Fans also accessed live audio via Alexa-enabled devices by asking to “Open Westwood One Sports.”
All-Star Broadcast Team
The trio of Kevin Kugler, Hall of Famer Jim Jackson, and P.J. Carlesimo announced all the action for the Final Four and the National Championship in English. Jim Gray and three-time NCAA Player of the Year and Hall of Famer Bill Walton contributed to the pregame, halftime, and postgame coverage.
For the fourth straight tournament, the Spanish-language broadcast of the Final Four and National Championship was called by Rafael Hernandez Brito and former All-American Carlos Morales, and hosted by Clemson Smith-Muñiz.
In addition to Jackson, Carlesimo, Walton, Westwood One’s coverage of NCAA March Madness® featured a wealth of renowned analysts including former All-Americans Danny Manning, Dan Dickau, Kyle Macy, and Robbie Hummel; former SEC Player of the Year Will Perdue; and former college stars Donny Marshall, Austin Croshere, Jordan Cornette, and Jon Crispin.
The roster of tournament play-by-play announcers included Kugler, Dave Pasch, Jason Benetti, Scott Graham, John Sadak, Ryan Radtke, Brandon Gaudin, Craig Way, Bill Rosinski, and Ted Emrich.
Jason Horowitz anchored Westwood One’s network radio coverage throughout the tournament. J.B. Long anchored coverage on the satellite, online, and mobile platforms.
About Westwood One Sports
Westwood One Sports is home to some of the most exciting sports broadcasts on radio. In addition to NCAA Basketball, including the NCAA Men’s and Women’s Tournaments and the Final Four; it is also the exclusive provider of the Frozen Four®, the Men’s Lacrosse Championship, and the Men’s and Women’s College World Series®. Westwood One has been the exclusive network radio partner to the NFL since 1987. Westwood One also distributes programming from the Masters Tournament and CBS Sports Radio sports talk. Join the Westwood One Sports community on social media at twitter.com/westwood1sports. For more information, visit westwoodonesports.com.
About CUMULUS MEDIA
CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 415 owned-and-operated stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees.
For more information visit www.cumulusmedia.com.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.
Karen Glover | Westwood One | firstname.lastname@example.org