NEW YORK, NY – JULY 15, 2020 – CUMULUS MEDIA’s Westwood One today announced a partnership with Omnicast Media that brings the popular podcast Something You Should Know to the Westwood One Podcast Network. Something You Should Know was launched by Omnicast Media in September 2016 and has grown to tens of millions of downloads yearly. In each episode, host Mike Carruthers interviews top experts in their fields to offer fascinating information and advice to help listeners save time and money, advance their careers, become wealthy, improve relationships, and simply get more out of life. In addition, Mike uncovers and shares short, engaging pieces of “intel” to help make life better.
Something You Should Know drops each Monday, Thursday, and Saturday, and is available at Apple Podcasts, Spotify, Stitcher, TuneIn, Pocket Casts, and Google Podcasts, among other platforms.
“We have admired the tremendous growth of the Westwood One Podcast Network into the top tier through smart, targeted development and strategic partnerships, and are very excited to align ourselves with some of the best creative and executive talent in podcasting.” Said Mike Carruthers. “Both Ken Williams, my partner in Omnicast Media, and I share previous success with Westwood One in radio, and we look forward to continuing that success in podcasting.”
“Mike and Omnicast translated the popular Something You Should Know radio feature into a powerhouse podcast, allowing Mike to give his loyal audience a great deal more insight and in-depth information,” said Suzanne Grimes, EVP Marketing, CUMULUS MEDIA and President, Westwood One. “With Mike and Ken back in the Westwood family, we are excited to grow the show’s formidable audience even further and extend that listener connection to our advertising partners.”
About Mike Carruthers/Omnicast Media
As a career podcaster and broadcaster, Mike Carruthers has been a radio DJ, talk show host, producer, writer, talent director, podcast creator, and host. He founded Strand Media, a network radio syndication company that produced national radio programs for all the major radio networks. More than 20 years ago, Carruthers created “Something You Should Know” as a short form radio feature, syndicated to hundreds of radio stations around the U.S and Canada. After more than 8,000 episodes of the feature, Mike co-founded Omnicast Media with Ken Williams, a veteran Network Radio executive and co-founder of Dial Global, to create and launch the Something You Should Know podcast. Omnicast Media, LLC is a podcasting company that creates and produces engaging, informative and entertaining programing, and provides program and talent development services in partnership with other top media professionals.
About Westwood One
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of nearly 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, and Westwood One Backstage. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.
Karen Glover | Westwood One | firstname.lastname@example.org | (212) 299-3108