Morning Show now on WNBM-FM, New York
NEW YORK, NY – April 23, 2020 – CUMULUS MEDIA’s Westwood One announced today Rick and Sasha, the fastest-growing Urban AC morning show, has launched on WNBM-FM in New York City and has expanded to 30 plus markets. Now in its second year, Rick and Sasha is up in ratings in 69 percent of its markets against adults 25-54 and up in 83 percent of its markets against women 25-54 (according to Nielson Audio, Metro, P-25-54; W25-54, 6am-10am/5am-9am, Fall 2019/Dec 2019).
“The Rick and Sasha show is growing fast and going BIG! New York is going to LOVE this show!” said Kenny Smoov, Vice President of Urban Programming, Cumulus Media. “There is nothing like getting a historic first-year report card. Rick and Sasha, with George Willborn, not only sounds better than it ever has but is also showing remarkable ratings growth – extraordinary for a second-year show. It is refreshing when the actual numbers match my ear test. This show is poised for long-term greatness.”
The Rick and Sasha show launched January 2019, with former Hot 105 FM/Miami personality Rick Party and former Kiss 104.1 FM/Atlanta personality Sasha The Diva. Comedian George Willborn, former morning co-host of WVAZ Chicago and WHUR Washington, DC, joined the show in January 2020. The team entertains and engages Urban AC listeners looking for great music, hot conversation, a connection to community, and interactive discussions.
Rick and Sasha is available via satellite receiver, web or FTP automated download. For more information on Rick & Sasha, contact Todd Alan at (212) 735-1107 or firstname.lastname@example.org or Gary Bernstein at (508) 245-1776 or email@example.com.
About Westwood One
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of nearly 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, and Westwood One Backstage. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.
Karen Glover | Westwood One | firstname.lastname@example.org | (212) 299-3108