New 24-hour Format will Feature Pop and Rock Versions
NEW YORK, NY – September 23, 2019 – CUMULUS MEDIA’s Westwood One, the industry powerhouse in satellite delivered 24-hour radio formats, has announced the launch of two Variety Hits formats to offer stations fresh content and competitive advantage in their markets. Variety Hits-Pop and Variety Hits-Rock will join 20 other radio formats which the company provides to 1500 affiliated radio stations. Westwood One’s Variety Hits formats will debut in mid-October.
Variety Hits focuses on familiar hits from five decades of music with long music sweeps, fun production and imaging, numerous opportunities for local station identification, and complete spot-break flexibility. It is distributed on STORQ2, Westwood One’s patented delivery platform. Affiliated stations retain their desired image, slogans and live shows, and local identifiers are supplied by the network imaging voice.
The Variety Hits format is available in two distinct versions: Variety Hits-Pop featuring artists like Journey, Madonna, Michael Jackson, and Maroon 5, and Variety Hits-Rock skewing toward artists like Aerosmith, Queen, Nirvana, and Fleetwood Mac. Both versions will have large libraries spanning the 70’s, 80’s, 90’s and 2000’s.
“The Variety Hits format checks a lot of boxes for many markets, and the time is right for us to build a satellite-delivered version that enhances our successful custom music-scheduled format,” commented Kirk Stirland, President of Programming at Westwood One. “We designed this to accommodate our customers who wanted an unbranded, flexible structure, with up to 13 opportunities an hour to make it their own.”
Complete information on Variety Hits and all Westwood One formats is available at www.westwoodone.com, and through Eric Sundstrom, Vice President of Affiliate Sales, at email@example.com or (505) 510-2373.
About Westwood One
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to over 250 million monthly listeners across an audio network of nearly 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, and the Academy of Country Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.
Jana Polsky | Westwood One | firstname.lastname@example.org | (212) 735-1101