NEW YORK, NY – December 27, 2018 – As we gear up to close out the year, the making of New Year resolutions turns into a heated frenzy as we vow to be better. Should we eat healthier? Save more money? Travel more? Radio listeners have a lot to say about their New Year resolutions, and a lot of it plays out by age, format, and gender.

According a recent national study among 377 respondents, conducted by Maru/Vision Critical between November 9-November 18, 2018, radio listeners are hot to get healthy and not hot to make resolutions after a certain age —

  • The most popular resolutions for 2019 are: exercise more/improve fitness (42%), save more money (41%), and eat healthier (38%).
  • Nearly all of the New Year’s resolution skew younger towards Millennials 18-34. Maybe as consumers get older the mystique behind making New Year’s resolutions starts to fade.
  • Men are two times less likely to choose a New Year’s resolution for 2019 versus women. Still, the number one resolution for both demographics is to exercise more/improve fitness.
  • Improving fitness and health along with saving money also rose to the top among most frequent format listeners.
    The study also showed that listeners of R&B, Hip Hop, and Soft Rock were more likely to make resolutions over listeners of Alternative Rock, Classic Rock, Rock, Country, News/Talk, Sports, and Top 40.

So enjoy the remaining holiday cookies and chocolate Santas while you have a few hours left. Happy New Year from Westwood One. The clock is ticking…

About Westwood One
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.

Contact
Jana Polsky | Westwood One | jpolsky@westwoodone.com | (212) 641-2101