The EPC Guarantee guarantees results from a coordinated radio and digital campaign
NEW YORK, NY – November 13, 2018 – Doubling down on the industry-leading ROI guarantee of its Westwood One division, CUMULUS MEDIA will launch an innovative program leveraging the proven effectiveness and reach of broadcast radio, combined with the precise targeting capabilities of its digital products. The program, announced today by Dave Milner and Bob Walker, the EVPs of Operations of CUMULUS MEDIA’s Radio Station Group, will support local advertisers’ number one objective: attracting more customers.
Cumulus will guarantee participating local advertisers a minimum number of Engaged Potential Customers (“EPCs”): listeners who have contacted the business as a result of the coordinated program. Should the program not deliver the guaranteed results, the business will receive free advertising.
“Marketers took notice of our commitment to results when we debuted the Westwood One ROI Guarantee and challenged us to deliver something similar to our local advertisers. After touting the benefits of a combined radio and digital campaign, we’re now putting our money where our mouth is in our local markets with the EPC Guarantee,” said Milner. Walker added, “Using radio’s exceptional 10:1 ROI, and a proven 19% lift when messages are coordinated between media platforms, we are delivering a hyper-efficient brand building and customer generation program all in one. We’ve known all along that we can be an advertiser’s one-stop shop for results; now we guarantee it.”
“As a long-time buyer of radio, I’ve always known what an effective and efficient medium radio is, but this program delivers a new kind of confidence,” said Jeff Abbott, EVP/Media Director at Chemistry Advertising. “By combining radio and digital solutions, CUMULUS MEDIA is taking attribution to the next level by guaranteeing what every business actually wants – engaged potential customers.”
The EPC Guarantee will launch in 65 Cumulus markets later this month, in the home and professional services categories, and will be available in all 90 Cumulus markets in 2019.
For more information, contact your local Cumulus market.
About CUMULUS MEDIA
A leader in the radio broadcasting industry, CUMULUS MEDIA (NASDAQ: CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 440 owned-and-operated stations broadcasting in 90 U.S. media markets (including eight of the top 10), approximately 8,000 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus Radio Station Group and Westwood One platforms make CUMULUS MEDIA one of the few media companies that can provide advertisers with national reach and local impact. The Cumulus Radio Station Group and Westwood One are the exclusive radio broadcast partners to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, and more. Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulusmedia.com.
CONTACT: Lisa Dollinger, Dollinger Strategic Communication for CUMULUS MEDIA, firstname.lastname@example.org, 512.633.4084