Powerhouse Partnership Brings Immersive and Interactive Amazon Alexa & Google Assistant Audio Experiences to Ad Campaigns
NEW YORK, NY– October 1, 2018 – Appearing earlier today on an Advertising Week panel in New York City, Suzanne Grimes, EVP Marketing for CUMULUS MEDIA and President, Westwood One, announced that Westwood One, America’s largest audio network, and XAPPmedia, the leader in interactive voice experiences, are launching a new program to help national brands enter the fast-growing voice enabled ecosystem.
Westwood One and XAPPmedia have built the largest network of custom voice apps in the U.S., and at an aggregated level, the two companies have access to valuable data and insights on the rapidly-evolving audio ecosystem.
Working with national brands and agencies, Westwood One will collaborate on content, build and distribute the voice app, provide significant launch and ongoing promotional support, and track and optimize results. To enrich the program, Westwood One offers the opportunity to bundle voice apps with a massive multi-platform radio, streaming, and podcasting audience that is ripe for voice discovery, across parent company CUMULUS MEDIA.
XAPPmedia will leverage their industry leading technology and voice design expertise, as well as support post-launch monitoring and management. The goal of this partnership is to help brand marketers enter, build, test and learn in the voice-technology space with voice experiences that deliver conversational audio engagement, consumer interaction and a call to action.
“Emerging audio platforms are among the greatest opportunities for brands and publishers to engage with consumers. Voice will be the easiest way to directly reach and interact with consumers — and it will be on their terms,” said Suzanne Grimes, Executive Vice President, Marketing for CUMULUS MEDIA and President, Westwood One. “It’s important to understand how this new marketplace dynamic redefines commerce and advertising strategy. Now is the time to build a sound strategy, and we have the experience, tools, and audience to help brands achieve success.”
“The partnership we are announcing is perfect for marketers that want to use voice-activated technology to supercharge their audio campaigns,” said Pat Higbie, CEO, and co-founder, XAPPmedia. “This digital touchpoint not only extends a brand’s marketing messages, it also establishes a voice presence to engage consumers, drive seamless conversions, learn, and optimize their omni-channel strategy.”
Westwood One has been educating audiences, testing, and learning to improve the voice experience for listeners, with over 300 custom voice apps for Cumulus Radio Station Group, Westwood One syndicated shows, and Westwood One Podcast Network, along with the award-winning, multidimensional Westwood One Sports Amazon Alexa skill, which continues to shape the user experience for voice-activated devices. The company is committed to voice-activated technology and has high confidence in XAPPmedia as the technology partner to chart the course forward.
To learn how your brand can leverage voice apps please contact Mark Wildman, Executive Vice President of Audio Active Group at Westwood One, at MWildman@WestwoodOne.com or (212) 419-2978.
About Westwood One
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.
XAPPmedia® is the leader in delivering interactive voice experiences for brands and media that create direct consumer connections through voice assistants such as Amazon Alexa, Google Assistant and Microsoft Cortana. More than 1,000 voice apps have been launched using XAPP’s One Voice AI™ software platform that accelerates voice app production, provides multi-assistant publishing from a single code base and is incorporated into a high availability managed service for media and brands. XAPPmedia was founded in 2012 and is headquartered in Washington, DC. One Voice AI™ and Voice Cast™ are trademarks of XAPPmedia, Inc. Learn more at xappmedia.com.
Suzy Schultz | Westwood One | firstname.lastname@example.org | (212) 419-2905