TV, CPG, Retail, And QSR Case Studies That Prove Radio Drives ROI

TV, CPG, Retail, And QSR Case Studies That Prove Radio Drives ROI

By Pierre Bouvard
In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.
Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?

By Pierre Bouvard
They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities.