Marketers And Agencies: Take The “Me” Out Of “Media” April 30, 2018 By Pierre Bouvard How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? Let's check the facts.
The Relationship Between AM/FM Radio Personalities And Listeners Is Personal April 23, 2018 By Lauren Vetrano Trusted AM/FM radio personalities can provide immediate credibility, endorsement, and relevance to ads. Here are the reasons why.
Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél April 16, 2018 By Lauren Vetrano Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study.
Radio Ads Paired With Visuals In The Car Supercharge Advertising Impact April 9, 2018 By Pierre Bouvard The combination of sound and visuals is powerful. Here's how advertisers can take advantage of the prevalence of in-car screens and provide consumers with visuals paired with their commercials.
Westwood One Sports Sound Awards: How Creative Drives Purchase Intent April 2, 2018 By Doug Hyde Last week, we introduced the Westwood One Sports Sound Awards: Basketball Finals edition celebrating creative excellence and highlight the power of sonic branding. This week we look at the strongest performers for purchase intent.