Stephen Gary, Gina LaBanco, Wesley O’Dell, and Craig Rossi Add Muscle to the Network’s Sales Machine
NEW YORK, NY – February 20, 2018 – Westwood One, the largest radio network in the U.S., continues to build upon its business momentum by bolstering revenue power and expertise within the network sales organization. Joining Westwood One are Stephen Gary as Director, National Sports Partnerships in Los Angeles, Gina LaBanco, as Director, National Partnerships in Chicago, Wesley O’Dell, as Director, National Partnerships and Craig Rossi, Vice President, Spoken Word, also in Los Angeles.
“2017 was a transformative year for Westwood One as we made significant revenue gains, launched the Audio Active Group to focus on business development, and announced the Westwood One ROI Guarantee.” said Bryan Forbes, President of National Sales, Cumulus and President of Sales, Westwood One. “In 2018, we continue our evolution with several key hires to our top-notch sales organization, with each bringing diverse and unique experiences. I have complete confidence that Stephen, Gina, Wes and Craig will hit the ground running to drive revenue growth while bringing maximum value to our clients and agency partners.”
Stephen Gary joins Westwood One with 10 years of global sales, marketing, and distribution experience. Most recently, he served as SVP, Global Sales CineTel Films. Prior to that, Stephen worked at Hyde Park International and IM Global.
Gina LaBanco joins Westwood One with 23+ years of Chicago media market experience. She comes from NBC 5 Chicago, where for the past 13 years she held the position of Account Executive, responsible for the NHL, NFL, and PGA. Prior to that, Gina was the VP, Local Broadcast at Zenith Media and supervised the Lexus Dealer Association account, as well as being a local spot buyer for the Chicago market across TV, cable and radio.
Wesley O’Dell joins Westwood One with 15+ years of digital sales experience, where he provided digital solutions to Fortune 500 companies on behalf of powerhouse media brands Rolling Stone, Entertainment Weekly, Fox Sports, and Rotten Tomatoes, to name a few. Most recently, Wesley has spent the last five years gaining invaluable experience at programmatic and ad tech start-ups.
Craig Rossi re-joins Westwood One with 20+ years of experience in media sales, business development, management, branding, and talent/personality integrations. Most recently, Craig has acquired podcast and on-demand content experience working with multiple emerging tech companies.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.
Jana Polsky | Westwood One | firstname.lastname@example.org | (212) 641-2101