Motel 6’s Commercial Won the Listeners Choice Award and GEICO’s Commercial Won the Media Choice Award
NEW YORK, NY, February 6, 2018 – The Philadelphia Eagles were not the only champions this year. Westwood One, the largest radio network in the U.S., has announced Motel 6 and GEICO are the winners of the 2018 Westwood One Sports Sound Awards, a consumer and industry contest that celebrates creative excellence and highlights the power of sonic branding. In its fifth year, the Westwood One Sports Sound Awards ranked the most engaging audio commercials airing during Westwood One’s Super Bowl LII broadcast, which aired on February 4, 2018.
Motel 6 won the Listeners Choice Award, its third win in five years. The hotel chain, famous for their “we’ll leave the light on for you” tagline, created a commercial called “Slam Poetry.” During the spot, Motel 6 official spokesman Tom Bodett promotes the motel chain in rhyme culminating with an impressive mic drop. Listen here.
A panel of industry experts crowned GEICO the winner of the Media Choice Award. The GEICO commercial, titled “Beatboxing” offers a vocal percussion calling for clean-up on aisle 14, after a customer drops a jar of pickles. Known for showcasing what’s surprising, GEICO points out that beatboxing at a Big Box store isn’t the typical announcement style. Listen here.
“Congratulations to Motel 6 and GEICO for their creative ingenuity! Their clever use of sound through slam poetry and beatboxing resonated emotionally and elevated their audio creative to make a connection with consumers,” said Suzanne Grimes, EVP, Corporate Marketing, Cumulus and President, Westwood One. “We’re proud of this year’s competition, and our exclusive live broadcast of the Super Bowl, which offered our marketing partners a riveted audience and a dedicated platform to build and reinforce their brands sonically.”
The Westwood One Sports Sound Awards was comprised of almost 50 commercials, with 25.5 million Americans listening to Westwood One’s Super Bowl coverage on AM/FM Radio, Sirius XM and digital platforms. Consumers and an industry panel of advertising experts determined the winners. (Source: GfK Custom Research and Westwood One Research estimates, Persons 12+, Super Bowls 2015-2017)
Listeners voted at TheSoundAwards.com from Wednesday, January 31 to Monday, February 5th.
Great audio creative goes hand in hand with reach; Westwood One not only champions excellence in audio creative, it guarantees performance with the audio industry’s first ROI guarantee. Click here to find out more.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.
Jana Polsky | Westwood One | firstname.lastname@example.org | (212) 641-2101