Vote Now For the Most Creative Audio Commercials of Super Bowl LII
Consumer Contest Highlights How Sound Design is More Important than Ever to Build Brands and Drive Sales
NEW YORK, January 31, 2018 — For the fifth consecutive year, the Westwood One Sports Sound Awards will rank the most creative national audio commercials airing during Westwood One’s exclusive Super Bowl LII broadcast. Westwood One, America’s largest radio network and the exclusive network radio partner for the National Football League, salutes excellence in audio creative by showcasing the best radio commercials within the biggest sporting and advertising event of the year, the Super Bowl.
A large social, digital, and broadcast marketing campaign is sending listeners and a panel of advertising professionals to TheSoundAwards.com to vote for their favorite ads. Voting is open NOW and runs through Monday, February 5th, 2018 with the big winner revealed Tuesday, February 6th.
Listeners can listen and vote on nearly 50 commercials. The goal of the contest is not only to entertain but to also highlight the power of sonic branding to capture consumer attention and convey brand attributes.
“The Westwood One Sports Sound Awards celebrates audio excellence in advertising. At Ogilvy, we are constantly looking to push creative boundaries and invent new ways of leveraging sound as a marketing technique,” said Charles Brandl, Director, Ogilvy. “With opportunities to influence customers and prospects becoming more and more fragmented, it’s more important than ever to utilize mediums that help create recognition and drive emotion, and we have seen that radio and our partnerships with Westwood One have done that for us.”
“Brands want to reach consumers in a way that resonates emotionally, and a stellar way to do that today is with sonic branding,” said Suzanne Grimes, EVP Corporate Marketing, Cumulus Media and President, Westwood One. “Great brands use sound strategically to cut through the clutter and identify their values. From radio to podcasting, to smart speakers, we’re working with our advertising clients to test and craft creative, so each brand is optimized to connect with hearts and minds, and drive ROI.”
The 2018 Westwood One Sports Sound Awards winner will join a formidable group of past champions. Motel 6 landed the top spot in 2017. The hotel chain, famous for their “we’ll leave the light on for you” tagline, created a humorous commercial where their official spokesman, Tom Bodett, tries to incorporate millennial lingo to promote Motel 6. In the infamous words of Tom Bodett, the ad truly was “on fleek.”
Westwood One will broadcast national play-by-play coverage of Super Bowl LII live from U.S. Bank Stadium in Minneapolis, Minnesota on Sunday, February 4, 2018. This is the 31st consecutive year and the 45th time overall Westwood One will broadcast the Super Bowl. The broadcast crew includes Kevin Harlan, Boomer Esiason, Mike Holmgren, Tony Boselli, Ed Werder, Jim Gray, and Scott Graham, with contributions from Tom Brady, Larry Fitzgerald, and Hall of Famer Kurt Warner. Sir Rosevelt, the southern pop collaboration of Zac Brown, Niko Moon, and Ben Simonetti, will open Westwood One’s Super Sunday broadcast with a customized version of their hit song, “The Bravest.”
Westwood One is not only championing great audio creative, but the network is also offering advertisers the audio industry’s first ROI guarantee. Click here to find out more.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.
Jana Polsky | Westwood One | firstname.lastname@example.org | (212) 641-2101