Westwood One and Veritone Expand Partnership to Capture, Monitor, and Measure In-Content Commercials and Native Ad Units in Westwood One’s Live Programming
NEW YORK, January 4, 2018 – Westwood One, the industry leader in data-driven targeting and attribution measurement, is committed to providing advertisers with smart, actionable insights to make better-informed creative and media decisions. The network is making good to advertisers on its promise to provide analytics for native advertising and live reads by expanding its partnership with Veritone® to monitor, verify, and measure in-content audio ad units and sponsorship campaigns across Westwood One’s live programming — from Sports and News/Talk to Music and Entertainment.
Westwood One has been working with Veritone to monitor all of its live play-by-play sports programming, including NFL Football, NCAA® March Madness®, NCAA® Football, The Masters, and the PGA Championship. The service has proven to be such a valuable and powerful tool for advertisers demanding greater ROI and analytics that it was extended to additional live network programming, including The Mark Levin Show, The Michael Savage Show, The Chris Plante Show, The Lia Show, The Blair Garner Show, NASH Nights Live, Ty, Chuck, and Kelly, The Bob & Tom Show, Zach Sang Show, and many more.
Veritone will provide Westwood One’s advertisers with near-real-time, audience and content analytics through its aiWARE™ platform. It connects audience data to verify ad and sponsorship efficacy, provides strategic content discovery and 360° analytics, smart content management, and media sharing and distribution. The Veritone aiWARE platform makes AI accessible and actionable by combining more than 125 of the most advanced cognitive engines across major cognitive categories with a suite of powerful applications and its proprietary Conductor™ orchestration layer that utilizes cutting-edge machine learning techniques to optimize results.
“This addition to our best-in-class ROI and accountability insights toolset is another first for the radio industry. Our advertisers can personally ensure their messages are delivered,” said Suzanne Grimes, EVP Corporate Marketing, Cumulus Media and President of Westwood One. “In addition to verification, which is crucial, our advertisers can monitor their own campaigns. Voiced reads, in-program interviews, commercial audio, and native brand mentions airing during Westwood One live programming are now captured and made searchable.”
“We are pleased to expand our relationship with Westwood One. As a leading and innovative national radio content syndication network and an early partner of Veritone, they recognize the power of artificial intelligence and the benefits it can bring their clients,” said Drew Hilles, Senior Vice President and General Manager for Veritone Media.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com.
Veritone (NASDAQ: VERI) is a leading artificial intelligence company that has developed a unique platform, aiWARE, which unlocks the power of AI-based cognitive computing to transform and analyze unstructured public and private audio and video data for clients in a variety of markets, including media, politics, legal and government. The open platform integrates an ecosystem of best-of-breed cognitive engines and powerful applications, which can be orchestrated together to reveal valuable, multivariate insights. aiWARE delivers unprecedented insights by unlocking data from linear files such as radio and TV broadcasts, surveillance footage and public and private content globally. To learn more about Veritone, please visit Veritone.com.
Jana Polsky | Director, Communications | (212) 641-2101 | email@example.com