2018’s Top 5 Most Popular Sales Insights Blog Posts December 17, 2018 By Lauren Vetrano As 2018 comes to an end, we’re looking back at which blog posts resonated the most with a list of the top 5 most popular Sales Insights posts of the year.
Why Doesn’t Your Ad Have A Female Voiceover? It Should. December 10, 2018 By Pierre Bouvard In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.
Empow(h)er Your Ads: The Power of Female Voices December 7, 2018 By Suzy Schultz This week on the Sonic Truth Podcast we share groundbreaking new data that proves if you're not using female voices in your ad creative, then you're leaving money on the table. Here are a few highlights from the discussion.
Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth December 3, 2018 By Pierre Bouvard The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.
To Drive Auto Sales, Brands Should Focus On Building Unaided Awareness November 27, 2018 By Pierre Bouvard A few weeks ago, the biggest names in the auto marketing ecosystem gathered in Las Vegas at J.D. Power’s annual Automotive Marketing Roundtable to discuss key industry trends and take a look ahead to 2019. Here are some of the key takeaways for marketers.
Capture Consumer Spending This Holiday Season With AM/FM Radio November 19, 2018 By Lauren Vetrano Thanksgiving is here and with it, the kickoff of the biggest shopping season of the year. AM/FM radio is highly effective at reaching potential customers during the holidays.
Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go November 12, 2018 By Pierre Bouvard As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.
Westwood One Signs On To The Nielsen Auto Cloud As The Next Major Product Launch Within the Industry-Leading Westwood One ROI Guarantee November 7, 2018 By Pierre Bouvard Westwood One has selected the Nielsen Auto Cloud fueled by J.D. Power to transform our auto marketing and measurement capabilities. The Nielsen Auto Cloud is a new product offering in our groundbreaking Westwood One ROI Guarantee audio insights platform.
TV, CPG, Retail, And QSR Case Studies That Prove Radio Drives ROI October 29, 2018 By Pierre Bouvard In the last few years, Westwood One has amassed case studies across multiple categories that prove AM/FM radio increases sales with a positive return on advertising spend. Here are four in the TV, CPG, retail, and QSR categories that prove the effectiveness of radio.
Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming? October 22, 2018 By Pierre Bouvard They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities.
Case Study: Major Construction Equipment Rental Firm Uses AM/FM Radio Effectively For Brand Building Among Key Consumers October 15, 2018 By Lauren Vetrano A major construction equipment rental firm ran an AM/FM radio campaign with the goal of building their brand. Did the AM/FM radio campaign work? Yes! Here’s what we found.
What Does The SiriusXM Acquisition Of Pandora Mean For Advertisers? October 8, 2018 By Pierre Bouvard Observers speculate what the name of the new SiriusXM and Pandora entity will be: SiriusAdora? Pandius? What does the proposed merger mean for advertisers?
The Answer To Holiday Staffing Woes: Passive Job Seekers Are Active AM/FM Radio Listeners October 1, 2018 By Brittany Faison AM/FM radio reaches 93% of passive job seekers, the #1 source of new workers in America and a quality pool of candidates for employers.
AM/FM Radio Is The #1 Mass Reach Medium – But By How Much? September 24, 2018 By Lauren Vetrano Nielsen's Total Audience Report quantifies television, online, mobile, and AM/FM radio audiences so that they can be compared on an even weekly playing field. Here's what the latest Q1 2018 report reveals.
Case Study: AM/FM Radio Generates Incremental Reach And Amplified Frequency For TV Tune-In Campaign September 17, 2018 By Lauren Vetrano A major cable network used AM/FM radio to help launch the returning season of a scripted drama series. Westwood One retained Nielsen to study how the combination of AM/FM radio and TV helped drive tune-in. Here are the findings.
Westwood One’s Podcast Download – Fall 2018: Spotlight On The Habitual Listener September 11, 2018 By Lauren Vetrano Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers.