While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.
Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.
Radio Is Being Transformed into One of the Most Addressable Mass Reach Media by Connecting Listening Audiences with Purchase Data Across CPG, Retail, Auto and Other Verticals New York, NY – June 14th, 2016 – Nielsen (NYSE: NLSN) today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced…
I wonder just how much understanding there is in listening more, speaking less.
How much the ‘power of now’ is a part of each station's social strategy?
Superstars Tim McGraw and Faith Hill Help Westwood One Celebrate the USA with a 4-Hour Music Special for Stations
Country’s #1 Couple Join the Network’s Fourth of July Audio Special NEW YORK, NY – June 8, 2017 – Along with fireworks, pool parties, barbecues, and trips to the beach, Westwood One is celebrating Independence Day with its annual Celebrate the USA holiday music special featuring Country megastars, CMA, ACM and GRAMMY-winners Tim McGraw…
AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.
One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report.
Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.
CUMULUS MEDIA, #1 FOR COUNTRY, LAUNCHES NASH NEXT 2017, THE 3RD ANNUAL NATIONAL AND GRASSROOTS SEARCH FOR AMERICA’S NEWEST COUNTRY STAR
Seven Diamond Award Winner and Reigning CMA Entertainer of the Year Garth Brooks to Lend Voice to National Campaign Contest to Guarantee Winning Artist Major Label Recording Contract and Opportunity for National Air Play Scott Borchetta, Kix Brooks to Serve as Competition’s Finale Judges Country Inns & Suites by Carlson Returns as National Presenting Sponsor…
Westwood One Celebrates the Golden Anniversary of the Beatles Iconic Album Sgt. Pepper’s Lonely Hearts Club Band with a Two-hour Special Featuring Giles Martin, son of Sir George Martin
NEW YORK, NY, June 1, 2017 – Happy Pepper Day!Rolling Stone named it the “Best Album of All Time,” and today the Beatles legendary Sgt. Peppers’ Lonely Hearts Club Band turns 50 years old. Westwood One, in partnership with Universal, proudly celebrates today’s golden anniversary of the groundbreaking Beatles album with a two-hour music special…