Nielsen Launches First-Ever Audio Data Management Platform with Westwood One as a Charter Client

Radio Is Being Transformed into One of the Most Addressable Mass Reach Media by Connecting Listening Audiences with Purchase Data Across CPG, Retail, Auto and Other Verticals New York, NY – June 14th, 2016 – Nielsen (NYSE: NLSN) today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced…

Superstars Tim McGraw and Faith Hill Help Westwood One Celebrate the USA with a 4-Hour Music Special for Stations

Country’s #1 Couple Join the Network’s Fourth of July Audio Special   NEW YORK, NY – June 8, 2017 – Along with fireworks, pool parties, barbecues, and trips to the beach, Westwood One is celebrating Independence Day with its annual Celebrate the USA holiday music special featuring Country megastars, CMA, ACM and GRAMMY-winners Tim McGraw…

Radio Advertising: Driving Sales and Building Brands

Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.

CUMULUS MEDIA, #1 FOR COUNTRY, LAUNCHES NASH NEXT 2017, THE 3RD ANNUAL NATIONAL AND GRASSROOTS SEARCH FOR AMERICA’S NEWEST COUNTRY STAR

Seven Diamond Award Winner and Reigning CMA Entertainer of the Year Garth Brooks to Lend Voice to National Campaign Contest to Guarantee Winning Artist Major Label Recording Contract and Opportunity for National Air Play Scott Borchetta, Kix Brooks to Serve as Competition’s Finale Judges Country Inns & Suites by Carlson Returns as National Presenting Sponsor…

Westwood One Celebrates the Golden Anniversary of the Beatles Iconic Album Sgt. Pepper’s Lonely Hearts Club Band with a Two-hour Special Featuring Giles Martin, son of Sir George Martin

NEW YORK, NY, June 1, 2017 – Happy Pepper Day!Rolling Stone named it the “Best Album of All Time,” and today the Beatles legendary Sgt. Peppers’ Lonely Hearts Club Band turns 50 years old. Westwood One, in partnership with Universal, proudly celebrates today’s golden anniversary of the groundbreaking Beatles album with a two-hour music special…